Insidious is a film about the demonic possession of a child, who causes spirits and demons to haunt his family. Firstly, the skyline of the poster says 'from the makers of saw and paranormal activity' which are both, very successful and horror movies. It also gives the reader an idea of what the film will be about. Because Saw is a gore based horror and Paranormal Activity is a demonic type horror, the audience may be curious to see what the makers of the films have come up with. You can also see the grabbing white colour of the title and other texts on the poster, to attract attention.
In the background of the poster there is a house, this suggests that this will be the setting of the film. As well as this, you can see the sky is grey and 'stormy'. This sets the dark tone for the film through pathetic fallacy. All of the curtains seem to be closed in the house, which creates a scary atmosphere and suggests that something is being hidden. The reviews of the film will attract people because they are saying things that the viewer will want to read. 'So scary i was whimpering in sheer terror' people will want to read reviews like this because people that will watch this movie will either watch it out of curiosity or because they want to scare themselves or this genre of movie is their favourite.
Placed in the centre of the poster is a boy. This suggests he is the main character of the film. Under him is the caption 'It's not the house that's haunted' this suggests that the boy is haunted as it is under him. Also, his eyes appear to be scratched out, which could suggest many things. One of which could be that he is dead, but still in a live state. Another could be that something is inside him, or taken over him, in most possesion movies this is the case.
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