The Paranormal Activity series are very successful. In this specific poster you can see the caption 'All the activity has led to this...' this suggests that something massive is about to happen, creating curiosity and maybe even eagerness to see the film. The colours in the poster are mostly black, but in the actual picture of the girl it is blue. This is because parts of the film are recorded on a webcam, and this webcam is currently using a night vision type view. The colour of the title is red, which is the colour of blood and often associated with evil. Another caption also says 'It's closer than you think' which suggests that even when you feel your safest, or have time, than you will be wrong, and there is always some sort of presence.
As you can see this is in a bedroom, which we can presume is that of the girl's in the picture. So she is in her own home which is usually seen as a safe, if not safest place to be. But in the poster you can see there is clearly a shadow, or some sort of presence behind her while she sleeps. This is very frightening because everyone has a feeling of security in their own home, especially their bed. This will make the audience feel scared because they will feel that there home is no longer totally safe and they have had a false sense of security. The fact that it is a shadow, and not actually a full person makes the audience curious as to what the figure actually is, and if they watch the film then they will find out. The girl is asleep, and this is seen as the time when we are most vulnerable so we want to know we are safe. Because there is something behind the girl and she is so oblivious to it, it makes the audience question themselves like 'do things like that happen when i'm asleep?' etc. The whole poster and film will make the audience question their sense of security and frighten them.
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