Magazine analyses

Zoo is a magazine aimed at men aged between 18-30. It is known as a typical 'Lads Mag' because it consists of things that young men tend to like, such as girls that are exposing themselves and this is mostly what the magazine consists of. However it does also include other aspects like comedy, jokes often referred to as 'pub jokes' because of their short and quick to the point nature.  It also contains results and commentary of sports from over the weekend. All of these contents will appeal to most men between the ages of 18-30 and probably older. It is currently priced at £1.80, which is an affordable price for someone between the ages of 18-30.

  

This is an example of a Zoo magazine's front cover from 2010. As you can see, there is a picture of a lady who is about to undress herself, this catches the eye of the reader, who is usually a male aged between the ages of 18-30. The title of the magazine, also known  as the masthead, is at the top and is in the colour red. As well as being an eye-catching colour, red can be seen as quite seductive. The same could be said about black, which is also known as a seductive colour. The main cover line of this particular issue of Zoo is 'Melissa! the new cover girl you elected' this adds to the idea of a patriarchal society, that men have the power to choose which girl should be on the cover of the magazine. You could also argue that the main cover line is 'Whopping 30% off £1.20' this tells the reader that they are getting a good deal. The cover lines of this involve more women 'stripping off' in order for it to appeal to the target audience. The cover line is 'Sexy soccerettes strip off!' as well the cover line being about women it is also about sport. This is also another factor that working class men are typically attracted to, sport. Sport is also involved in another cover line at the bottom of the page. The font is big and bold and in bright colours to attract attention, men tend not to be as bothered about the colours so this is why they can choose whichever colour they see fit.